5 Advantages and Benefits Of SEO for your business
As a marketing person you might
have come through SEO that:
How SEO can help to boost my business?
How to get quality leads through
SEO?
How to increase website ranking on google?
That’s because now-a-days, it is
the most essential part of any successful marketing strategy. But if you are
not familiar with this strategy, then you might not be able to gain much from
SEO.
Hence here we will go through the SEO marketing, its benefit and role that
it offers your business.
5 Benefit of SEO
SEO can help you improve your
rankings in search engine results.
SEO play a huge impact on your
company’s most important goals, like increasing your leads and sales.
- Quality Traffic through SEO
One of the
biggest advantages which SEO offer is inbound marketing strategy. Unlike outbound
advertising channels, which involve reaching out to customers whether they want
service from you or not, inbound methods focus on making it easy for your
audience to find out when they want information.
The traditional
methods, like cold calling, spam emails, and interruptive ads, are done solely
with the advertiser’s goals in mind which many consumers find them downright
annoying.
Inbound
marketing, on the other hand, is much more customer-focused. Instead of interrupting
consumers while watching TV or listening to the radio, it creates helpful
resources and making helpful information more easily accessible.
This is not
only convenient for consumers but it also gives more qualified leads for your
business.
Thus SEO
gives you the opportunity to reach your audience while they’re already
considering making a purchase or contracting a service.
2. No need to pay for ads in SEO
Google’s organic
rankings are based entirely on its algorithm that determines the best results
for any given query. This means that once a page is created the search engine
deems worthy of sending their users to your site for months (or even years)
after you publish it.
This is a major
difference between PPC ads and organic traffic, which involve a cost every time
a user clicks and visits a page. Plus Organic SEO is long lasting unlike paid
ads.
3. You can get more quality click from SEO than PPC
Although PPC ads
appear above organic rankings, 71.33% of searches result in a click on an
organic result on the first page. But organic seo can bring quality leads or
people who are really looking for business or service like yours.
It is a true fact
that majority of clicks for any given search go to an organic result while ppc
can give you a broad search which tend to distract a consumer.
4. SEO helps PR
Although SEO and
PR are entirely different marketing strategies, you can use them both to
maximize the results you see from each; hence the biggest connection between
them is link building.
One of the
biggest topic of an SEO professional’s job is to identify opportunities for
placement or coverage on industry blogs, news publications, and other relevant
sites. While a PR strategy revolves around getting prominent publications and
influencers to talk about a company, which presents a huge opportunity.
5. Move ahead of the competition
Today, SEO is
widely considered as most important pillar of any marketing strategy. In fact,
61% of marketers say that using proper SEO improved their online presence.
And with an SEO
strategy of your own, you can move ahead of — them to stay competitive within
your industry.
