5 ADVANTAGES OF ONLINE MARKETING

In this digitization era, marketing is incomplete without online marketing. Online marketing is the use of a diverse and evolving set of Internet based digital techniques to reach targeted audiences. These techniques include (but are not limited to) content marketing, social media, websites, search engine optimization, online video, email marketing, paid search, and more.

Some of the advantages of Online Marketing include:

1. Global reach:  Online Marketing has the capacity to highlight your brand beyond your local area and reach out to your target audience. The web permits you to associate with individuals around the world at the same time. You do not need to be there, and you do not need to travel. Your brand achieves worldwide presence through different digital marketing techniques like email promoting, blog/content advertising, Social Media marketing, pay-per-click (PPC) and so on.
2.  Lower cost: A properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods. To channelize a successful digital marketing campaign, you need quite a less or no start-up capital. You may begin with blog promotion, web-based social networking, and email advertising. These include lesser investment contrasted with traditional advertising methods.
3.  Better conversion rates: Online marketing paves the way for better conversion rates. Getting leads from online business is easier than traditional offline marketing. The best part is that all of this can be tracked using online insight, evaluation and tracking tools.
4. Faster growth: Online marketing is a great platform for all types of businesses. Even a small business which has just initiated online marketing can succeed by wisely planning online marketing strategies for their brand. We found that firms’ growth rates rise along with the proportion of leads generated online, up until the point where 40% or more of leads originate online. Firms that generated between 40% -59% of leads online grew at four times the rate of those with off online leads.
5.  Analyzing and Evaluating: In traditional marketing businesses have to wait for days to analyze and evaluate their best performing marketing techniques and campaigns, whereas, online marketing makes it possible to evaluate every business action taken instantly. This is possible because as people start to engage with the campaign, it is easier to track insights. These include reach, traffic to website, likes, shares, etc. Running campaigns on Twitter and Facebook gives insights and analytics from within these applications itself.

Together, all of these aspects of digital marketing services and solutions have the potential to add up to more sales.

SEO TIPS TO INCREASE ORGANIC TRAFFIC

When it comes to SEO there is lots of information which mislead the readers. Now it seems from past few years most of them have become an SEO expert. I have heard from most of the people looking for SEO information that they don’t know what information to trust. Here I am going to share some of the most effective SEO tips and strategy that I have been using to increase organic search traffic. This can range from small business and startups to multinational companies.

1.      Ranking content in Google Featured snippet

The Featured snippet section is the most important section which appears inside the page of Google. Hence focusing on target keywords is very important for your website. You can use keyword suggestion sites to find correct keywords for your business.

2.      Checking for Links

It is the most important technique in SEO to check if any of the pages contain a link to yours. It is one of the strategies of link building.

3.      Boost under performing content

It is noticed that large percent of most site organic traffic comes from small portion of total content on the site. Content ranking on 2 or 3 pages could be great help in increasing the organic traffic.

4.      Competitor Link Analysis

It is very important and useful to track what your competitor is doing, from where they are getting the effective link juice. I would suggest for every campaign you should always do mapping of your competitor.

This could be done through:

1.      Identifying a short list of competitors within your industry.

2.      Finding out for websites and specific webpages that are linking them.

3.      Finding opportunities where you can get similar links.

5.  Find out for Question that your buyers are asking

Finding keywords and adding those on your content isn’t enough to get a good organic traffic. You need to relate the content with your buyer thinking. There are number of places where you can look for the questions that your buyers are asking. One of the best examples is Quora. Looking for questions on quora can be very helpful to find the target keywords which your customer is using.

5 Reason for having a Website

What is the importance of website or what role a website plays for a particular Business? 

Most of the people just build the website just because every other business out there has a website, but less of them know the actual advantages of having a good website.

Having a website or online presence can give you great opportunities for your business. A single website can be used to target and accomplish many different marketing strategies to help a business grow. Hence, below are the points which give a broad image of website benefit:

Low cost

Businesses invest lot of money researching different strategies that might work for their business. But do you know a website alone play an important part in presenting a complete picture of your business. A well developed website and online presence solution provides a tremendous advantage.

Convenient

Presently no one have time to go out shop to shop in search of things or commodities, whether it is a business or an individual. Website solves this problem by bringing and segmenting all different items in one place.

Trust Factor

Through website, you are giving your business the opportunity to tell your customer why they should trust you. It is normally seen that people search through the internet before purchasing or going for the product.

Marketing

When it comes to business, Marketing is the most crucial part which allows a business to stand or penetrate in the market. There is lot of marketing strategies available in order to advertise and market your business.

Accessibility

It is always good if your business is available and accessible 24*7. Websites and social media accounts are accessible 24/7/365 which allows visitors to visit you at any time.